WAPOR
The abbreviation WAPOR stands for World Association for Public Opinion Research. This international organisation for research providers pursues the following objectives:
- arrangement and promotion of worldwide contacts between persons and institutions in the fields of qualitative and quantitative methodical opinion research,
- improvement and protection of market research in relation to national and international issues,
- promotion of the development of public opinion research in the new and emerging democracies of the world.
(www.wapor.org)
See also:
ESOMAR
Market research
Qualitative market research
Quantitative market research
