Glossary

Survey

A survey belongs to the tools used in market research which enables conducting market analysis, competitor analysis, customer satisfaction analysis, employee satisfaction analysis etc.

It serves to obtain information as a basis for the above-mentioned analyses, whereby persons provide their statements on a specific relevant survey subject. The survey can be carried out orally (face-to-face or by telephone), in written form, computer-assisted or medially.

Further information: survey types offered by FBInnovation