Glossary

Strategy of actions

Strategies are planned procedures of action to reach the company's intended objectives. All the research results that are generated with the help of specific analyses serve the company as a base for developing useful strategies of action. This means to change business processes and procedures in line with the survey results.

Deficits need to be reduced and all positive aspects have to be improved or at least maintained. Nowadays it is common practice that market research providers support their clients in the generation of necessary and useful strategies. In the field of satisfaction research e.g. the importance-performance-matrix serves as an illustrative graph to deduce necessary strategies of action.