. . . .
Sprachnavigation:

Market research glossary

Pfadnavigation: Druckbutton: Inhalt:

Glossary

0-9 A B C D E F G H I J K L M N O P Q R S T U V W XY Z
Entries 1 to 20 of 20

Scale


A scale is a measuring instrument with which objects and characteristics can be classified and differentiated by assigning them to categories of numeric values.

A distinction between nominal, ordinal, interval and ratio scales is made. When conducting standardised interviews scales are absolutely essential to be able to sort out and compare the bulk of answers.

See also:
Measurement
Survey
Seitenfeature:

Customer quote

"Who would have thought how much potential was hidden in our staff? Thanks to FBInnovation we could transform these findings into action."
More references

Market research glossary

You will be able to understand us without a dictionary. Nevertheless, we have developed a small glossary for you: from ABC-Analysis to WinCATI.
Speak market research

FBInnovation GmbH

Vellbrüggener Strasse 27
Germany-41469 Neuss-Norf
Tel. +49 (0)2137-91788-0
Fax +49 (0)2137-91788-17
email: info@fbinnovation.de

We are members of

Footernavigation:
Home | Contact | Imprint | Print page .