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Market research glossary

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Glossary

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Satisfaction


Satisfaction is the discrepancy between expected and subjectively experienced product/service performance. Customers, suppliers, employees etc. have certain expectations about a company's product or service performance.

Depending on the subjectively perceived realisation of those expectations a certain level of satisfaction or dissatisfaction develops. In surveys the level of satisfaction is measured on a scale from very satisfied to completely dissatisfied.

Further information: Analysis service portfolio

See also:
Expectations
Customer satisfaction
Employee satisfaction
Survey
Scale

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