Glossary

Sales and distribution analysis

The sales and distribution analysis belongs to a certain area of market research that deals with the examination and optimisation of the sales/distribution performance as well as the channels  and procedures of distribution. All current and potential distribution channels are examined and alternatives to present solutions are analysed.

The impact of the distribution channels on stockkeeping and stock management, material management, packaging, order processing and transport are checked and all necessary measures for improvement are derived from that information.