Regional studies
Regional studies refer to market research that is limited to specific geographic regions. This type of research is mostly provided by smaller research companies that are located in the particular region. Regional studies deliver information about:
- region-specific environmental characteristics,
- region-specific environments of tasks,
- region-specific opportunities and instruments for a strategic and operative influence on the market as well as
- potential region-specific market reactions.
See also:
Market research
Market research institution
Market analysis
