Quality standards
In market research quality standards are certain specified standard rules that ensure the quality of surveys (written, personal, telephone or online). They are released by the responsible national and international market research associations (e.g. ESOMAR, ADM, BVM, DGOF, ASI).
FBInnovation is a member of ESOMAR (international) and BVM (national) and conducts all surveys in compliance with the quality standards of these associations.
See also:
Survey
ESOMAR
BVM
ADM
Quality control and management
