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Market research glossary

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Glossary

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Presentation


A presentation is a special event where prepared information is presented  to a target group  with a specific purpose. In presentations the verbal communication is supported by using PC software, slides, printed information etc. In market research they provide information about the essential results and trends of a survey as well as the visualisation of useful strategies of action.


For further information: Presentation of results

See also:
Information
Market research
Strategy of actions

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