Online survey
Online surveys belong to the types of web-based market research. They are surveys conducted via the medium of the Internet with the help of specially programmed online questionnaires. The respondent enters a webpage on the Internet where the questionnaire has been placed and fills in his answers to the questions online.
Online or Internet surveys can be conducted cost-efficiently and fast. They offer the opportunity to interact with participants as well as to selectively contact interesting target groups.
See also:
Interview methods
Market research
Questionnaire
