Mobile CRM
Mobile CRM is an abbreviation for mobile customer relationship management.
Mobile CRM systems are used by sales representatives during the sales talk in order to have all customer data available and to be able to respond to customer requests.
In addition, new pieces of information and data can be fed into the CRM system much quicker; changes in contact details or product data are immediately available at the back office and they can be incorporated into the current planning scheme. PDA, smart phone and mobile phone are used as portable terminals in this case.
See also:
Customer relationship management
Customer relationship
Information
