Market research institution / company
Market research companies are external service providers and experts who take on the design, concept, data generation, analysis and generation of strategies of action in market research projects on behalf of interested companies.
The advantages of an external provider are e.g. his comprehensive views, his knowledge and competence, the professional and methodically correct realisation of projects, the granting of the respondents' anonymity or his professional specialisation and expertise.
Further information: Analysis service portfolio
See also:
Market research
Analysis
Strategy of actions