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Involvement


Involvement is the level of perceived personal importance or personal interest in a particular situation. If a person designs a customer questionnaire about his or her specific area and range of work in most cases too many questions are included.

The customer who views the company's performance rather as a whole does not understand this level of differentiation of the single aspects of the performance.

See also:
Customer survey
Questionnaire
Seitenfeature:

Customer quote

"Who would have thought how much potential was hidden in our staff? Thanks to FBInnovation we could transform these findings into action."
More references

Market research glossary

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