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Interviewer bias


Interviewer bias is the intentional or unintentional prompting by a marketing researcher, which affects the interviewee's response during oral surveys (e.g. personal, face-to-face or telephone interviews).

This may lead to distorted results caused for example through (over-) politeness, social acceptability or conflict avoidance.

See also:
Interviewer
Face-to-face interview
Telephone interview
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