Glossary

Interviewer

An interviewer is a person that is employed in market research for conducting oral interviews. This can be done directly and personally or via telephone. The competent interviewers that are employed at FBInnovation are phoning from separate offices (this means no call centre noise!).

They are responsive to individual customers and are specially trained. All interviewers build upon their own professional B2B experience. The personal interviews take place in a pleasant atmosphere.