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Incentives


The rate of return in surveys (especially paper surveys) is with 5-10% often very low. To increase the level of participation incentives are used, such as small give-aways and presents, the participation in prize-draws or the donation of money to charity by the market reserach company for each completed questionnaire.


 

See also:
Rate of return
Market research institution
Questionnaire
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Market research glossary

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