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Importance-performance-matrix


The importance-performance-matrix is a specific type of graphical presentation of survey results in satisfaction research studies. All criteria that need to be analysed are arranged within the matrix according to their importance for the respondent and his satisfaction with the several points. By inserting an ideal line very illustrative options for future action plans can be derived.


 

See also:
Statistical graphs
Satisfaction
Strategy of actions
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Market research glossary

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