Glossary

Image

A company's image is the picture and the perceptions that the public associates with the business. It results from the company's ways of action and self-projection. Often multidimensional attitudes are refered to as image.

They emerge because of perceptions from the reality that are a result of certain impressions people connect with an offer. By using image analyses the image of a company with its customers, suppliers, employees as well as the public can be determined.