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Market research glossary

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Customer satisfaction manager


A customer satisfaction manager is a specific member of staff within a company or division of the company who is responsible for customer satisfaction and all company internal tasks that are related to customer satisfaction.

He makes sure that his co-workers and colleagues are acting according to customers, their wishes and satisfaction. He works e.g. as team coach for his colleagues and serves as link between general management and employees who have direct customer contact.

Especially in case of chain stores it is possible to have several customer satisfaction managers within the same company.

See also:
Customer satisfaction

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