Glossary

Collective survey

Collective analyses are single surveys dealing with several subjects and issues on behalf of various customers. An advantage of this type of survey is the ability to save time and costs compared to exclusive ad-hoc research studies.

In addition, the interviews are not very monotonous and tiring for participants because of the variety of subjects being surveyed. The method's shortcomings are a limitation of the number of questions for each participating business and the dependence on fixed dates for the survey.