BIG
BIG is the abbreviation for Business Information Group. It is a European association of market research providers that specialise in customer and employee satisfaction as well as competitior analyses in the field of B2B research.
The member companies that are based amongst others in Denmark, Finland, France, Germany, Italy, The Netherlands, Norway, Spain, Sweden and the United Kingdom cooperate in the execution of international projects in the above-mentioned research areas.
Website BIG: global market research
See also:
Market research institution
Customer satisfaction analysis
Employee survey
Competitor analysis
B2B research
