Additional value
The overall value of a product or brand consists of a basic value and an additional or added value.
The additional value increases the attractiveness of the product, service or brand. It refers to prestige (social relevance) or individual appreciation of the offer by buyers or users which means it is individually perceived by each customer.
The added value enables companies to differentiate their offer from other providers. Their offer thus stands out positively from other (competitive) offers within the market because of its specific additional value.
