American Customer Satisfaction Index (ACSI)
The American Customer Satisfaction Index is an American customer barometer, which was first established in 1994 and measures customer satisfaction with products and services.
The ACSI traces trends and developments in customer satisfaction and provides benchmarking aspects for businesses, trade associations as well as governmental agencies.
ACSI measuring is carried out by the University of Michigan Business School, the American Society for Quality (ASQ) and an international consulting company (CFI Group). The index is determined every quarter, in which one or two of the analyzed seven industries receive an update.
See also:
Customer satisfaction
Customer barometer
ECSI model
European Customer Satisfaction Index
Benchmarking
