Market research glossary

What is an ABC-Analysis? Or what does field service mean? You don't have to understand all expert terminology in order to work with market research. This is particularly true when cooperating with FBInnovation. Because our results and reports are practical, understandable and well-prepared.

However, we have compiled the following glossary for you in order to:

• have not any problems in understanding our competitors
• give a competent impression when talking to your colleagues or friends
• or just learn more about the world of market research