Management & team
Management & team
Founder:
Fritz Brandes, MBA, 16 years successful sales management in technical products and capital goods industries; special interest: Service quality, drivers of and impact of customer satisfaction on customer loyalty.
Fritz Brandes
Assessor jur., MBA
Managing Director,
Project Manager
Staff:
All team members, interviewers and analysts have own professional experience in B2B companies. This is an important prerequisite for industrial market research.
Dial Tel. No. +49 2137 917880 for further information!
Expertise:
Long-term experience in customer, sales, image, brand, competition, market potential and employee satisfaction analyses.
Development of a successful concept for the systematic and flexible design and conduct of analyses. In-depth knowledge of the particular requirements of medium-sized companies due to long-term practical experience in sales and marketing.
Knowledge speaks but wisdom listens...
Guidelines and principles of FBInnovation:
- widely accepted good price-performance ratio
- timely submission of analyses, also for international customer or employee surveys in different languages
- respect for your customer's time
- practical and viable, i.e. non-academic nor too theoretical reports
- precision and focus on our core competence, i.e. no telephone selling (which would prevent customers from being open towards us)
- sales and marketing-oriented consultation as well as joint definition of market research targets and survey subjects with you, our customers
- recommendation of practical follow-up action after the analysis.
