Facts & figures
Overview of FBInnovation
Year of foundation:
1996 as a market research institute and cooperating member of the international Business Information Group BIG (global market research)
Head office:
Neuss (near Düsseldorf, Cologne)
Branch offices:
Worldwide represented by Business Information Group BIG (global market research) and other international organizations
Tasks and business fields:
Analyses for German and international companies focusing on B2B surveys and conducted both nationally and internationally in more than 25 languages
Expertise:
Professional know-how and practical experience within a range of industry sectors.
Long-term experience in customer, sales, image, brand, competition, market potential and employee satisfaction analyses.
Development of a successful concept for the systematic and flexible design and conduct of analyses.
In-depth knowledge of the particular requirements of medium-sized companies due to long-term practical experience in sales and marketing: We understand what you need!
Founder and managing partner:
Fritz Brandes, MBA
Employees and interviewers:
40 (of which 5 permanent)
Member of:
ESOMAR (World Association of Opinion and Marketing Research Professionals)
BIG (Business Information Group)
a.i.m.r.i. (Alliance of International Market Research Institutes)
BVM (Trade Association of German Market Research Professionals)
Marketing-Club Düsseldorf e.V.
