Nov. 09: Participation in 4th B2B Brand Conference

Fritz Brandes, Managing Director of FBInnovation, took part in the 4th B2B Brand Conference in Würzburg (Germany) on 18. November 2009.
The conference revealed how companies can benefit from the changed market situation. Six success stories from the business world, such as e.g. Bosch, CLAAS, DuPont and KUKA, demonstrated how the success of a B2B brand can be systematically planned and implemented.
During the conference the currently published book „B-to-B-Markenführung“ (B2B Brand Management) was presented for the first time to the public. FBInnovation contributed to this book with an article on industrial market research and brand equity measurement.