European Society for Opinion and Marketing Research (ESOMAR)
It is the world association of the professional market and opinion research industry. Initially founded as a European association nowadays more than 4000 businesses and persons from 100 countries around the world - both providers and users of market research - are ESOMAR members.
Its mission is a global promotion of market and opinion research to improve the decision-making process in companies and within the society.
(www.esomar.org)
Siehe auch:
Marktforschungslexikon
