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Marktforschungslexikon

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Marktforschungslexikon

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Customer satisfaction analysis


The measurement and analysis of customer satisfaction is used to determine the level of satisfaction of customers with a company's products and services in the first place.

But it also enables the identification of potential customer needs and presents a stimulus for businesses to improve and optimize their product or service offer.

Further information: Analysis service portfolio

Siehe auch:
Marktforschungslexikon

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